Interactive swag captures the spooky Halloween spirit from start to finish line

NORTHVILLE, MI — Wicked Run 2025 is turning up the Halloween fun with a one-of-a-kind race-day swag package that brings the night to life. This year’s event features glow-in-the-dark shirts and a pumpkin-themed medal that not only glows at night but can also be opened — adding a playful twist to the traditional finisher medal.

The race, popular among runners and families for its festive, spooky atmosphere, takes place in Northville, Michigan, and is part of the long-running Wicked Halloween Runs series. Organizers wanted swag that would capture the essence of Halloween while giving runners something truly memorable to take home.

This year’s event swag was designed and produced by X T-shirt, a partner known for delivering end-to-end solutions that transform standard race merchandise into immersive race-day experiences.

For Wicked Run 2025, the X T-shirt design team focused on capturing the playful, spooky spirit of Halloween — from glowing pumpkins and eerie greens on the shirts to a medal that lights up in the dark and even opens to reveal a hidden scene. By managing both design and production in-house, X T-shirt ensured every detail — including the glow intensity and the mechanical precision of the openable medal — aligned perfectly with the race’s theme and delivered a reliable, high-quality experience for both organizers and participants.

“Glow-in-the-dark technology adds a layer of excitement to Halloween-themed races,” said Ryan Zhu, founder of X T-shirt. “We wanted to give Wicked Run participants something that’s not only a finisher reward but also part of the night-time fun. The moment the sun goes down, the pumpkin smiles back at you.”

The Wicked Run 2025 takes place in Northville, Michigan, and invites runners of all ages to dress up, have fun, and experience the magic of running in the glow. Registration is open at: https://runsignup.com/Race/MI/Northville/WickedHalloweenRuns.

About X T-shirt / Magic Race Shirts

Who We Are

X T-shirt creates interactive race apparel and medals, including glow-in-the-dark, color-changing (UV reactive), and sweat-activated (hydrochromic) technologies. Our mission is to transform standard race merchandise into memorable experiences that enhance participation, sponsorship, and community engagement.

Runner Feedback

Runners consistently highlight how these products add fun and motivation to events. See runners real reactions here: Magic Race Shirts & Medals Runner Feedback.

Free Design Service

Every race is unique. We provide free design services, tailoring shirts and medals to match each event’s theme — from 5K to marathons — ensuring every piece of merchandise feels like part of the story.

Free Samples

We also provide free samples so race directors can see and feel the quality before making decisions. Learn more at MagicRaceShirts.com.